613 B2B marketing managers have voted
Trade fairs, events and real meetings are being used again and are an integral part of everyday life in marketing and sales. But what else moves colleagues and what topics are on the agenda?
We asked and were overwhelmed by the participation. Almost 600 B2B marketing managers voted and here is the result.
✅ Social Media Markerting and Marketing Automation
👉 TOP1: Social Media Marketing - with an overwhelming 48.5% (282 of 597 votes)
👉 TOP2: Marketing Automation - with 39.6% (230 of 597 votes)
✅ Lower costs and more efficiency
What you hope for is self-evident. How can more efficiency be achieved at lower cost in B2B marketing? With the classic marketing measures such as trade fairs and events, there is hardly any potential to be found. The increase in efficiency lies in contact initiation and networking via social networks and the subsequent automated response and processes.
Live webinars, videos and studies on this topic can be found in the expo-IP Infocenter.
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