On-site, it is difficult to track participants once they enter the event. 

How long did they stay? Which exhibitors did they pay particular attention to? Did they visit the company's website at all?

The virtual world, however, offers all the data you need to understand your customers. 🧩

And many organizations recognized this invaluable advantage during the pandemic:

📍Even as people start meeting in person again, data collection will be a major priority for event planners.

📍Tools for on-site and online data collection will be critical to inform future event decisions and optimize ROI.

Data is the best thing for companies that sell goods and services:

You can find out how consumers interact with your products. This data can then be used to adapt marketing strategies, change products - and increase your sales.