expo-IP CMS User Manual
To use the expo-IP CMS, you need any current browser that supports the current HTML5 standard without errors. This does NOT include the browser: Microsoft INTERNET EXPLORER.Conferences: Landing page
For effective visitor marketing, not only can the event be promoted as a whole, but the system automatically creates a separate landing page for each conference set. With the conference landing page, it is possible for a potential visitor to register directly for the conference just by entering their email address.
The registration process / use of the variables for the activation link
A visitor who registers for a conference via the conference landing page can either be an already registered visitor or a new visitor to the event. Every visitor who registers for a conference receives an email confirmation.
Registration for the event:
The registration of a new visitor must first be confirmed via an activation link. When registering, the variable [unlock link] is used for this purpose (expo-CMS: Trade fairs -> Edit trade fair -> Texts tab).
Conference registration
If, on the other hand, the registration was made via a conference landing page, the variable [landingpage] must be inserted in the "Mail Text for Registration" (expo-CMS: Conferences -> Edit Conference). The visitor is then also registered for the event at the same time.
Example of a mail text for registration using "DiMarEx" as an example:
Dear DiMarEx visitor,
glad you have registered for the lecture "[titel]". Please log in to DiMarEx on time. Start of the conference is: [konf_start].
[landingpage]
Here you can log in directly at [conf_start]: [conference_url]
Enclosed you will also find a corresponding entry for your calendar.
We wish you many new insights!
Your DiMarEx Orga Team
The variable [landingpage] is automatically filled in by expo-IP when a new visitor registers via the conference landing page.
Example:
!!! IMPORTANT NOTICE !!!
You have registered for "EXPO-IP Demo Fair" on "5 Reasons Why Smart B2B Marketers Host Digital Events". To complete your registration, please click this confirmation link and enter your personal password: https://demo.expo-ip.com/freischalten/Wdv9XuX6Nq
New visitor: Upon activation by the visitor, all data required for a complete registration of the visitor to the event will be requested.
Returning visitor: When a visitor who has previously unlocked their registration logs in, no text is filled in for the [landingpage] variable.
Action: Upon registration, the conference is automatically sorted into the visitor's dashboard under "My Agenda".
Video - Email configuration - Registration process
https://www.loom.com/share/5a975784a3a94354aa7dd5ff885f6b69
Building a conference landing page:
Background
The blurred background graphic of the stand where the conference was created is used as the background.
Title
The title of the conference is used
Picture / Caption
The conference image and the title entered for the image are displayed.
Brief description
The short description of the conference is displayed
Date/Time
The start date and time of the conference are displayed.
Privacy policy
A link is provided to the organiser's data protection policy.
The link to a conference landing page
The link to a conference landing page is composed as follows:
https:://MESSENAME.expo-ip.com/landing/Conference_ID
Use of the link in the social networks
The URL to a conference landing page can be used in social networks such as LinkedIN, Facebook etc.. For this purpose, EXPO-IP automatically creates the META data used by the networks (image, title, short description, link).
The following video shows the settings, display and exemplary use on LinkedIN