With the slow return to normality after the pandemic, we can also look forward to live events again. Hybrid events play an important role in the transition from virtual to face-to-face events. 

Nevertheless, they pose three major challenges:

• Complexity,
• Engagement
• and personalisation.

To overcome all 3️⃣ challenges at once, organisations need to :

💡 Implement a single platform that supports events of any size and format, from small virtual webinars to large-scale hybrid conferences, to minimise the cost of managing multiple systems.

💡 use cutting-edge innovations, such as next-generation audience engagement features, real-time transcription and translation, and content delivery in the form of games by platform providers.

💡 Enable continuous engagement of participants. This is done by building communities that provide networking and lead nurturing opportunities before, during and after the event.