All white papers, webinars, guides, recordings and more...

at the EXPO-IP Infocenter

Tips and insights for engaging digital and hybrid live events ...

The Infocenter provides you with comprehensive information about digital marketing and events with the interactive platform expo-IP. Learn about exciting and groundbreaking topics in our whitepapers, guides, videos and webinars.

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All lectures as recordings in the Infocenter - here a small excerpt ...

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Hybrid events: A combination of "tried and true" and "new learning

Save the Date - Presentation at expo-IP Infocenter!Speaker: Maik Breilmann, EXPO-IP GmbHRecording Webinar | Duration: 60 minutes Hybrid events: A combination of "tried and tested" and "newly learned" Whether purely digital or hybrid - the trend clearly shows: The market for...

Marketing automation - faster, smarter, more effective

Save the Date - Presentation at the expo-IP Infocenter! Speaker: Martin Schulz Sales Manager at EXPO-IP GmbHRecording Webinar | Duration: 42 minutes Marketing automation - offering events and services faster, smarter, more effectively, also digitally, is the king...

Video: Hybrid Selling - and what you can do with it

Speaker: Martin Schulz Sales Manger at EXPO-IP GmbHRecording Webinar | Duration: 60 minutes Hybrid Selling - and what you can do with it ... It went one after the other - felt like a crash course on digitalization in sales and marketing. Under enormous pressure from the...

Video: Cleverly combining B2B online and offline marketing

Speaker: Maik Breilmann, EXPO-IP GmbHB2B Cleverly combining online and offline marketing In many companies, different people - and in the worst case, different departments - are still responsible for online marketing,...

Video: Virtual events - almost without alternatives and reliable planning

Virtual events - almost without alternatives and safe to plan Video 42min. Speaker:Martin Schulz, EXPO-IP GmbHSales Manager, ConsultingVirtual events - almost no alternative and reliable planning The incidence values seem unpredictable and make a reasonable event planning...

Video: Marketing Automation

Marketing Automation - with expo-IP it works really well Video 44min.Speaker: Martin Schulz, EXPO-IP GmbHSpeaker: Martin Schulz, EXPO-IP GmbHB2B Marketing 2022 - Avoid mistakes at all costs ... Acquiring new customers costs time and above all money. Whether through online marketing...

Video: The coolest tools for digital events

The coolest tools for digital events Video 44min.Speaker: Martin Schulz, EXPO-IP GmbHSpeaker: Martin Schulz, EXPO-IP GmbHB2B Marketing 2022 - Avoid mistakes at all costs ... Acquiring new customers costs time and above all money. Whether through online marketing measures or...

Video: Events in times of the pandemic

Events in times of the pandemic Video 51min.Speaker: Martin Schulz, EXPO-IP GmbHSpeaker: Martin Schulz, EXPO-IP GmbHB2B Marketing 2022 - Avoid mistakes at all costs ... Acquiring new customers costs time and above all money. Whether through online marketing measures or participation...

Video: Digital events - planning and realisation

Digital Events - Planning - Realisation Video 55min.Speaker: Martin Schulz, EXPO-IP GmbHSpeaker: Martin Schulz, EXPO-IP GmbHB2B Marketing 2022 - Avoid mistakes at all costs ... Acquiring new customers costs time and above all money. Whether through online marketing measures...

Video: B2B Marketing and Sales

B2B Marketing and Sales - the Dream Couple 2022 Video 54min.Speaker: Martin Schulz, EXPO-IP GmbHSpeaker: Martin Schulz, EXPO-IP GmbHB2B Marketing 2022 - Avoid Mistakes ... Acquiring new customers costs time and above all money. Whether through online marketing measures...

All recordings in the overview

Downloads, whitepapers, studies ...

WP: Visitor tracking

New: Free white paper for downloadWhite paper: 10 pages of visitor tracking With "expo-IP" - tracking, you can find out in a personalised way what drives your customers and potential prospects. All essential information at a glance - if you wish, directly in your CRM....

WhitePaper B2B Marketing & Sales 2022

New: Free WhitePaper for downloadWhitePaper: 23 pages B2B Marketing & Sales 2022Focus: Lead generation and lead management The uncertainty among B2B companies regarding trade fair participation is clearly noticeable. First and foremost, the "data protection...